Qualifications and background

Coaching and personal development are very personal subjects. Choosing the right partner and having trust in your new coach are very important. Through the following, we would like to introduce BAS-Coaching and hope for the opportunity to meet you in person.


Bettina enriches her coaching with more than 16 years of experience in industry:

  • Certified Professional Coach (PCC, CPCC), Member of ICF
  • Educated as a co-active coach with CTI in UK, France, Germany and certified in the US.
  • MBTI-Certified
  • Trained by CRR Global in Team-Coaching and Organisational and System Relationship Coaching
  • Industry experience ( Pharma/OTC Marketing and Office machine market, Canon, Bayer)
  • Degrees in business administration and economics (German degree: Diplom Kauffrau) in Germany and France (CERAM, Sophia Antipolis)
  • Coaching languages: German, English, French

Organizations partnering with BAS-Coaching

Bettina has worked in the following companies:
Bayer Vital, Bayer Pharma Germany, Troponwerke, Battenfeld UK and Germany, Canon Germany, Metallit France

Astra Zeneca Asia and Japan, Hilton Hotel Osaka, Crown Plaza Hotel Kobe and Osaka
Bettina’s coaching clients come predominantly from multinational companies or are individuals who seek personal growth through coaching 


  • International Coaching Federation (ICF)
  • German Chamber of Commerce Shanghai, Speaker
  • Japanese Chamber of Commerce Düsseldorf (2011/12)
  • American Women Club Düsseldorf
  • American Chamber of Commerce in Japan (ACCJ), active member (2006-2011) and speaker for “Women in Business” event
  • Foreign Executive Women (FEW), President, 2008

BAS-Coaching ― Coaching and training for our client’s success

BAS-Coaching was founded in 2007 in Kobe, Japan, moved to Düsseldorf in Germany and is recently located in Shanghai. The founder Bettina Al-Sadik-Lowinski is a certified coach with extensive industry experience. She has coached clients from over 15 countries,  who come from a wide variety of personal and professional backgrounds, offering her services in German, English and French.
In addition to coaching, BAS-Coaching offers tailor-made workshops for companies and organisations. Bettina is sought after as a guest speaker and is leading her own series of leadership workshops for executives.

Coaching based on global standards and proven methods

Coaching with BAS is based on the Co-Active-Coaching Model of CTI, the international market leader in Coaching. In this coaching approach the client, his natural abilities and targets are the focus of all activities. The coach is your partner, who supports you to reach your targets and to go beyond your limits. In Co-Active-Coaching you will in addition to the areas you identified for your individual coaching work on all aspects of your life.
Bettina was trained in Germany, France, the UK and the US. Her coaching certification (PCC, CPCC) is accredited by the International Coaching Federation ICF.

             Certified Professional Coactive Coach                      International Coach Federation

Business background supports challenges of leadership

Bettina studied business administration and economics (German Diplom Kauffrau) and has vast experience as a manager of various functions in industry.
She understands what large multi-national organizations require of their leaders and knows first-hand the chances and challenges of leadership. Bettina has worked with various teams on local and international projects and is familiar with corporate strategies and structures. Her background and experiences enables her to quickly understand the targets, challenges and conflicts of her clients. Coaching can go right into these subjects, supported by a coach with over 16 years of industry experience.

Marketing consulting expertise benefits our clients

Prior to founding BAS-Coaching, Bettina was a marketing specialist at a multinational pharmaceutical firm in the medical areas of CNS, dermatology and gynaecology. She also worked in the business equipment market and has extensive experience working with the media (TV, radio, press).
BAS-Coaching clients can take advantage of this expertise and receive marketing consulting in addition to coaching.

Cultural sensitivity from living internationally

BAS-Coaching was founded in Japan and was based in China for several years. Our business experiences and professional working style have been strongly influenced by the Asian environment. Clients are from Asia and from around the world, representing numerous nationalities. Bettina developed long-lasting international friendships separate from her professional network in Japan.
Bettina’s clients highly evaluate her strong ability to skilfully adapt to the needs of clients, regardless of their cultural background.

Support of women’s development

In 2009, Bettina founded a leadership workshop program for women in middle management and leadership positions. To-date, participants include more than 200 women of different professional backgrounds, including executives, expat partners, artists and women on the way back into the workforce.
Bettina is involved in networking organisations supporting women in their careers, such as FEW (Foreign Executive Women), ACCJ-WIB (American Chamber of Commerce – Women in Business), the German Chamber of Commerce Shanghai.